Beef Magazine (what?) charges down the evils surrounding the McVegan

Amanda Radke writes here:

“As vegan sales climb, the crux of the problem is truly revealed. It’s not the McVegan burger that troubles me; although the sound of it doesn’t exactly make my mouth water. It’s the rhetoric that is served with the burger and other plant-based protein options — that going meatless will help reduce our environmental impact on the planet.”

Given the well-document impact that just McDonalds alone has made on the environment, (as well as the whole meat-packing society in the USA) it really does make for difficult/unfortunate reading… And given the continued growth of the world’s population and its increasing demand for meat – the situation is only going to get worse.