It’s winter in Switzerland, fruit is scarce, and the quality of fresh imported produce is generally poor. Pale, flavourless strawberries, soft mouldy blueberries… not good. So I tend to turn to frozen organic fruit. Usually at Migros I simply buy those Alnatura boxes or frozen bags at Coop. Selecting whether to go for raspberries or blueberries today at Migros, I happened to notice some fruit “Smoothie” mixes well hidden at the bottom of the freezer rack. It looked gimmicky and I suspected not just fruit, but sugar and extra additives… but I was wrong!
The ingredients showed not just that the contents were 100% pure fruit, but (and it was well hidden) the Migros Bio (Organic) logo was also present. Hidden? Well, it does seem in direct competion with other Migros products… and at a lower price too. Once again an example of Migros stocking multiple articles of same or similar quality but with different prices.
Of course, they may want to market it as a smoothie mix… but it’s just fruit and goes well in my porridge etc. etc. too 🙂 It’s brand (is it a brand?) is You with the title Smoothie – and it comes in different colours – Red, Blue, Yellow and Green. 500g bags containing two 250g portions. At good prices.
Check it out here.
Edit: on closer inspection it appears only the Blue and the Green variants are Organic/Bio.