Behind this article in the Guardian by Aine Carlin is the explosion in demand for plant based products. As supermarkets inject the products into the shelves, there is a call running fake-meat head-to-head with real meat. Plant-based burgers against real burgers.
Currently supermarkets tend to implicitly delineate between customers who want to look at the veggie/vegan shelf and those who want the meat shelf. But mixing the products along the same shelf could be the next way to raise veggie/vegan awareness.