The line between real and fake meat is beginning to blur

Behind this article in the Guardian by Aine Carlin is the explosion in demand for plant based products. As supermarkets inject the products into the shelves, there is a call running fake-meat head-to-head with real meat. Plant-based burgers against real burgers.

Currently supermarkets tend to implicitly delineate between customers who want to look at the veggie/vegan shelf and those who want the meat shelf. But mixing the products along the same shelf could be the next way to raise veggie/vegan awareness.